Bookmaker Review - Betfair

With the ability to set your own odds and bet against other users, Betfair is slightly different to most of the other more traditional online bookmakers available in the UK.

At the heart of the Betfair website is their unique Betting Exchange, where customers can come together in order to bet at odds sought by themselves or offered by other customers; alternatively you can still take the odds offered by Betfair.

Like a host of other bookmakers, Betfair's central focus is live in game betting; their easy to use, clean and well designed site is built around their in game offerings which include football, cricket and tennis.

Betfair offer in depth coverage of football and offer betting markets in every major European league as well as many smaller leagues around the rest of Europe and around the World.

Open a betfair account and you can claim a free bet of £25, just place a bet of £25 and they will match this with a free bet

As well as offering excellent coverage of all UK and European football, Betfair also offers in-depth coverage of tennis, golf, cricket, rugby, and professional sports in America including the NFL and NHL.

The combination of live in game betting and in-depth coverage of so many sports, makes Betfair a good choice from a ever growing list of online bookmakers available in the UK.

Benefits of Betfair include -
  • Large range of markets
  • Daily specials and sign up bonuses
  • Set your own odds and accept others
  • Multiple deposit options
  • Excellent customer support
Company Background

At the heart of Betfair is the pioneering Betting Exchange, where customers come together in order to bet at odds sought by themselves or offered by other customers, thereby eliminating the need for a traditional bookmaker. Betfair also offers a range of other sports betting products, casino games and poker.

Betfair also owns LMAX, which has developed an exchange platform for online retail financial trading that has evolved from Betfair’s exchange technology. LMAX was originally established by Betfair in 2007 and has invested significant resources since then in developing its proprietary exchange which launched in October 2010. Betfair also owns Betfair US, which comprises TVG (a licensed US horse racing wagering and television broadcasting business) and a development office in San Francisco.

In addition, Betfair has a 50 per cent. shareholding in Betfair Australia, a joint venture which operates a licensed betting exchange business in Australia.

Important Information
Funding Options Visa, Switch, MasterCard, Cheque, Bank Transfer, Pay Pal, Neteller
Telephone Support 0844 871 0000
Customer Service
Address Betfair, Units 2/4 and 2/5 Waterport Place, Gibraltar